The Weather Network for iPhone

The Weather Network | Dec 2013 – Dec 2014 (UK Launch) – April 2015 (North American Launch)

Description: The re-design of the iPhone app for The Weather Network! The new redesign consisted of a new UX that included a new way of navigating for users to engage more with the amount of weather data that was being offered. The strategy for the interaction model was to use animations and gestures to get users to tap through and engage for a more immersive experience. The UI design strategy was to incorporate new weather triggered moody backgrounds that compliment the weather icons, and keep the app ahead of competitor apps. Our new animated icons take advantage of the iOS Core Animations for smoother movement and transitions to delight users. We stripped down the app back to weather essentials essentials for the first launch and really focused on the weather features, news and video. Additionally, an all new widget had been included for the launch of iOS8.

Process: User-Testing, Information Architecture, Navigational Flow, UI/UX Design, and Front End Story-boarding and Implementation.

Tools: Photoshop, Illustrator, Xcode.

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